Produce / other goods co-strategies: Produce lends itself to supporting a myriad of other products from dry goods to health & beauty products — even zoos & aquariums. The future of your success is going to be in creating “cutting edge” promotions that will embed your product in the consumer’s shopping habits, long after the promotion.
“This season Sun World promoted its Superior Seedless green grape through a creative partnership with the Association of Zoos and Aquariums (AZA). The AZA message offered a promotional entrance fee message with 90 participating members in 30 states. The message was on each bag of Sun World Superior Seedless grapes–even the zoos and aquariums were promoting the offer with local press releases.”