The Food Paradox: Fruits and Vegetables Continue Decline
Call it the “food paradox,” despite a ubiquitous flow of information, beginning in 1980, on the health value of consuming fruits and vegetables, Americans consumption of fruits and vegetables continue to decline.
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As international trade in fruits and vegetables expands, consumers are benefiting from a wider variety of produce to choose from and year-round-supply due to increased trade between the Northern and Southern Hemispheres. Among all the agricultural sectors, fruit and vegetable trade has expanded at a higher rate than other agricultural commodities, according to USDA statistics from 1980 to 2004.
Christopher Columbus put South America on the fruit export map in the 1400’s with the introduction of pineapples to Spain, while in the 19th century the continent’s first avocadoes were introduced in the U.S. Fast forward to 2011 and South America continues to play an important role in supplying the world, particularly the U.S., with fruits and vegetables.