Opinion: Fruit Logistica a taste of what’s in store for international markets

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My first memory of Berlin was crossing over to East Berlin through Checkpoint Charlie in the summer of 1984.  The landscape faded from brilliant Technicolor to black and white with the ubiquitous grey buildings throughout the East. Wide boulevards were deserted as people ambled down them. Available food in the restaurants was in pretty bad shape with currywurst the mainstay on menus. After the fall of the wall in November 1989, I spent once a month in Berlin as part of my territory with a position that I had with a French company. Read more »

Opinion: how fresh produce became ‘cool’

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The produce industry is one of the most mysterious and puzzling sectors to outsiders. “I happened to to fall into it,” is the most frequent response in conversations with other individuals employed in produce.  We operate like most companies in corporate America with positions from sales to quality control headed by a CEO and board members. Although, this is not too different from the previous industry that I came from – the airline industry also insulated with its own language and lifestyle. Read more »

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Opinion: don’t fight the tech game change, join forces with the consumer

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Have a new produce item to introduce?  New recipe, usage tips or would like to know more about your customer on a limited marketing budget?  If you had a way of reaching 10 million people to give them that product message would you utilize it? That ‘IT’ is technology in various forms from social media to smartphone mobile apps and has revolutionized the way we do business.

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Opinion: fruit market dependency on Southern Hemisphere’s variable weather

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As international trade in fruits and vegetables expands, consumers are benefiting from a wider variety of produce to choose from and year-round-supply due to increased trade between the Northern and Southern Hemispheres. Among all the agricultural sectors, fruit and vegetable trade has expanded at a higher rate than other agricultural commodities, according to USDA statistics from 1980 to 2004.

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South American exports meet U.S. food safety ‘gold standard’

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Christopher Columbus put South America on the fruit export map in the 1400’s with the introduction of pineapples to Spain, while in the 19th century the continent’s first avocadoes were introduced in the U.S. Fast forward to 2011 and South America continues to play an important role in supplying the world, particularly the U.S., with fruits and vegetables.

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