Opinion: don’t fight the tech game change, join forces with the consumer

Have a new produce item to introduce?  New recipe, usage tips or would like to know more about your customer on a limited marketing budget?  If you had a way of reaching 10 million people to give them that product message would you utilize it? That ‘IT’ is technology in various forms from social media to smartphone mobile apps and has revolutionized the way we do business.

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Opinion: fruit market dependency on Southern Hemisphere’s variable weather

As international trade in fruits and vegetables expands, consumers are benefiting from a wider variety of produce to choose from and year-round-supply due to increased trade between the Northern and Southern Hemispheres. Among all the agricultural sectors, fruit and vegetable trade has expanded at a higher rate than other agricultural commodities, according to USDA statistics from 1980 to 2004.

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South American exports meet U.S. food safety ‘gold standard’

Christopher Columbus put South America on the fruit export map in the 1400’s with the introduction of pineapples to Spain, while in the 19th century the continent’s first avocadoes were introduced in the U.S. Fast forward to 2011 and South America continues to play an important role in supplying the world, particularly the U.S., with fruits and vegetables.

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The Food Paradox: Fruits and Vegetables Continue Decline

Call it the “food paradox,” despite a ubiquitous flow of information, beginning in 1980, on the health value of consuming fruits and vegetables, Americans consumption of fruits and vegetables continue to decline.  Read more »

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Summer Citrus is a Sweet Part of the Mix

As I have been conducting pre-season planning for summer import citrus, I noted in The Packer the trending growth of this category.  Read more »

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