Archive for the ‘Technology’ Category

Opinion: how fresh produce became ‘cool’

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The produce industry is one of the most mysterious and puzzling sectors to outsiders. “I happened to to fall into it,” is the most frequent response in conversations with other individuals employed in produce.  We operate like most companies in corporate America with positions from sales to quality control headed by a CEO and board […]

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Opinion: don’t fight the tech game change, join forces with the consumer

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Have a new produce item to introduce?  New recipe, usage tips or would like to know more about your customer on a limited marketing budget?  If you had a way of reaching 10 million people to give them that product message would you utilize it? That ‘IT’ is technology in various forms from social media […]

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