Archive for the ‘Fresh Fruit Portal’ Category

Opinion: Fruit Logistica a taste of what’s in store for international markets

My first memory of Berlin was crossing over to East Berlin through Checkpoint Charlie in the summer of 1984.  The landscape faded from brilliant Technicolor to black and white with the ubiquitous grey buildings throughout the East. Wide boulevards were deserted as people ambled down them. Available food in the restaurants was in pretty bad […]


Opinion: how fresh produce became ‘cool’

The produce industry is one of the most mysterious and puzzling sectors to outsiders. “I happened to to fall into it,” is the most frequent response in conversations with other individuals employed in produce.  We operate like most companies in corporate America with positions from sales to quality control headed by a CEO and board […]


Opinion: don’t fight the tech game change, join forces with the consumer

Have a new produce item to introduce?  New recipe, usage tips or would like to know more about your customer on a limited marketing budget?  If you had a way of reaching 10 million people to give them that product message would you utilize it? That ‘IT’ is technology in various forms from social media […]


Opinion: fruit market dependency on Southern Hemisphere’s variable weather

As international trade in fruits and vegetables expands, consumers are benefiting from a wider variety of produce to choose from and year-round-supply due to increased trade between the Northern and Southern Hemispheres. Among all the agricultural sectors, fruit and vegetable trade has expanded at a higher rate than other agricultural commodities, according to USDA statistics […]


South American exports meet U.S. food safety ‘gold standard’

Christopher Columbus put South America on the fruit export map in the 1400’s with the introduction of pineapples to Spain, while in the 19th century the continent’s first avocadoes were introduced in the U.S. Fast forward to 2011 and South America continues to play an important role in supplying the world, particularly the U.S., with […]

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