Custom Market Research

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Uncover and increase your market opportunities

Secondary research, which can range from free to several thousand dollars, can be interesting but is not customized to your company’s specific needs and challenges.  Juanita offers, in partnership with the research consultants at C.A. Walker, the ability to capture shopper and supermarket buyer insights on an as-needed basis.

Examples of research we conduct that can benefit you:

Strengthen your category strategy

  • Advertising testing
  • Co-marketing concept/promotions testing
  • Evaluate the impact of marketing efforts over time (changing attitudes, awareness, usage)

Strengthen your brand/product strategy

  • Packaging, labeling, logos, names and positioning testing
  • Co-branding appropriateness and potential impact upon sales
  • Understand image and strengths/weaknesses of your brand
  • Identify the benefits/differences between products and sources

Understand your target shopper

  • Identify your key target consumers, their needs, and what they want from you in the future
  • Identify barriers to purchase, purchase habits and purchase drivers
  • Evaluate the impact on your product of changing attitudes towards health & wellness
  • Understand the impact of traceability in the marketplace and what consumers want from growers and retailers
  • Determine current attitudes around use of pesticides, how it has impacted purchasing behavior

Understand ethnic supermarkets

  • Determine perceptions of ethnic market perishables buyers (e.g. Asian, Middle Eastern, Hispanic, Korean, Vietnamese) in order to expand distribution
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