Opinion: Fruit Logistica a taste of what’s in store for international markets

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My first memory of Berlin was crossing over to East Berlin through Checkpoint Charlie in the summer of 1984.  The landscape faded from brilliant Technicolor to black and white with the ubiquitous grey buildings throughout the East. Wide boulevards were deserted as people ambled down them. Available food in the restaurants was in pretty bad shape with currywurst the mainstay on menus. After the fall of the wall in November 1989, I spent once a month in Berlin as part of my territory with a position that I had with a French company.

No article on Fruit Logistica would be complete without a backdrop of this magnificent German city with such strong historical significance.   The venue for the expo also is rich in history and dates back to 1926 with the introduction of Green Week. Fruit Logistica opened in 1993 and had its roots in an outdoor event in the 1900’s where farmers convened on various streets to sell their products.

This is the fifth of a monthly series in which the BerryBroad is writing for Fresh Fruit Portal as Contributing Produce Correspondent. To read the rest of this article, please click here.

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